Here we go...

This Blog is Magic is an attempt to document the process of creating This Book is Magic, an ambitious, self-published, interactive pop-up book by Adam Rubin. This first post doesn't even really count but hopefully soon there will be photos, stories, essays and even a pre-order button leading to the publication of this one-of-a-kind "book" just in time for Christmas 2027 (fingers crossed). In the meantime, you can subscribe to receive email updates each time a new post is published.